Last week, I wrote about minimum viable products, and that it is important for it to actually be viable. Viability, as I explained, means the ability to live. To be viable, the product needs to have enough hooks and feedback loops. But even if you design the most amazing product, it still may not take off. To have a successful launch you need a great MVP and a solid marketing plan.
Let's start by considering your typical launch. You picked a date. You secured an exclusive with a hot publication. You planned your Product Hunt strategy. You told all your friends.
The launch went really well. You got the coverage you wanted, got in the top five on Product Hunt and a ton of tweets. All that led to thousands of signups. The users seemed to be happy and engaged. They love the product and keep coming back.
